Search results for "online environment"
showing 5 items of 5 documents
Transformation of Loyalty to E-loyalty
2020
As everyday life moves to the Internet, many factors and components have come up, with the "e" and e-loyalty not an exception. The authors focused on the transformation of loyalty to e-loyalty. It is important to understand the main differences between consumer loyalty models and e-loyalty models in order to promote business development not only in the traditional environment but also in the online environment. Such research methods as comparative analysis, analysis of the scientific literature, content analysis were used. The main focus of the research was on comparing loyalty models in the traditional and e-environment to find out the peculiarities and main features of the e-environment. …
Digital participation in service environments among senior electricity consumers in Finland
2018
Research to date suggests that older adults engage with digital technologies less frequently than young adults. Studies typically focus on chronological age, ignoring the effects of life course factors on the adoption and use of digital technologies. By utilising multiple triangulation, the article investigates the role of age and life course stage in the usage of an electricity company's online services among senior consumers. The data are derived from an internet-based survey study (N = 1366) and six focus group discussions involving Finnish electricity consumers (N = 29). The results suggest that online consumers aged 50 and over utilise electricity company online services more frequentl…
Flow Theory and Online Marketing Outcomes: A Critical Literature Review
2013
Abstract The aim of this paper is to provide a critical review of flow theory - a psychological state - and its marketing outcomes in online environments. Despite the strong interest of researchers from various disciplines, adapting the flow theory to online environments has been problematic. Based on a careful examination of the literature, we identified conceptual challenges confronted when studying flow online. The paper further discusses some possible solutions for challenges and underlines the need for more studies in this research area. Finally, marketing outcomes of applying flow theory in online environment were examined.
Coordinating collaborative writing in an online environment
2018
This study investigated how university students (n = 28) coordinated their collaborative online writing and what kinds of coordination profiles were found among the students. Further, the study examined the quality of the essays produced by groups of students varying in their combinations of coordination profiles. Students’ written comments on their writing processes (n = 583) were divided into episodes focusing on coordination. Eight different categories of collaborative activities during online collaboration were found. The students’ joint essays (n = 9) were evaluated as high, moderate and low according to the number of topics, key concepts, and integration of Internet sources in the ess…